GoHighLevel pricing: what you really pay each month.

The plans

From gohighlevel.com/pricing on 1 November 2026. Paying yearly costs ten months, so two months are free.

A sub-account is one business inside HighLevel. A single company needs one, so Starter's limit of three only matters to agencies.

What a real month costs

The plan is the fixed part. Everything that sends something (texts, calls, email, WhatsApp, AI) is paid from a prepaid wallet at HighLevel's published rates. Here are two typical setups, worked out line by line from those rates. First, a US home-services business with one location, on Starter:

Texts at $0.00747 a segment in both directions, plus carrier fees we averaged at $0.0045 out and $0.005 in. Calls at $0.01165 a minute in and $0.0166 out, plus $0.0018 a minute for the conference leg on outbound calls. Email at $0.675 per 1,000. The first month adds a one-time $22.50 registration.

Second, a Dubai real estate team that follows up on WhatsApp, the kind of setup we build in the Gulf:

Meta's UAE rates since 1 October 2026: $0.0157 for utility and service messages, $0.0576 for marketing, with no HighLevel fee on top. The US texting registration doesn't apply outside the US. Calls from the team's own phones are not counted.

An agency with 10 client sub-accounts on Unlimited pays $297 and rebills each client's texts, calls and email at cost. The AI Employee is different: turn it on for those 10 clients and HighLevel bills $500 a month to the agency, because rebilling the AI Employee needs the $497 Founder plan. If you sell AI to clients, either move to Founder or put it on your own invoices. How WhatsApp fees work in each country is in our WhatsApp API pricing guide.

The add-ons

From gohighlevel.com/pricing and HighLevel's help center on 19 October 2026. Calls made by the AI still pay phone minutes on top of the AI plan.

Without an AI Employee plan, AI is pay per use. A Voice AI minute is the $0.045 engine fee (since 20 May 2026) plus $0.015 to $0.17 for the voice, so $0.06 to $0.215 before the model's tokens and the phone line. On voice alone, the $97 Unlimited AI plan pays for itself somewhere between about 450 and 1,600 minutes a month, depending on the voice you pick.

Usage rates in the US and Canada

From HighLevel's phone, email and A2P help articles, last updated between 20 August and 12 October 2026.

Billing rules that catch people out

Each of these comes from HighLevel's own help center or terms of service:

• Incoming texts cost the same as outgoing ones, and every send attempt is billed whether it was delivered or not. Undelivered texts are not refunded.
• Call minutes round up to the next full minute, and every outbound call adds a conference leg.
• The US texting registration is charged when you submit it, whatever the review outcome.
• The HIPAA add-on is permanent: once enabled it cannot be cancelled, refunded, removed or downgraded.
• The trial turns into a paid plan automatically unless you cancel, and usage fees can apply during the trial.
• Fees are non-refundable. When you cancel, ask for your wallet balance back: money left in the wallet more than 30 days after cancelling becomes HighLevel's.

Which plan fits

• One business (a clinic, a real estate team, a home-services company): Starter. You will not need more than three sub-accounts.
• An agency with clients: Unlimited, for unlimited sub-accounts and rebilling usage at cost.
• An agency that resells HighLevel or the AI Employee: Founder, the only plan that rebills the AI Employee and adds a markup.
• Health data in the US: add HIPAA, and treat it as permanent.

If you would rather own your CRM outright, our Twenty CRM review covers the open-source option we installed ourselves, including the time self-hosting takes.

What we have built in it

We build lead systems in GoHighLevel for clients, so the costs above are the ones we plan with a client before a build. For a Dubai real estate project, every lead is scored A+ to D the moment it arrives and routed by score: an A+ lead gets a call within 5 minutes, a B lead a WhatsApp follow-up, a C lead an email sequence. In an online sales funnel that returns $5 for every $1 of ads, an abandoned checkout creates the deal, tags the contact and sends a WhatsApp message.

In builds like these the plan is rarely what moves the bill. Message volume is: WhatsApp replies outside the US, texts in both directions inside it.

What setup costs on top

HighLevel gives you the platform, not the funnels, pipelines and automations. We build them for a fixed price from $2,500: a single funnel in days, a full lead system in 4 to 8 weeks, and the account stays in your name. Details are on our GoHighLevel agency page, and our GoHighLevel review covers what it does well and where it falls short.