600+ Event Registrations, As Low As $0.57 Per Lead
We ran the complete marketing for iGC Africa 2025: ads on Facebook, Instagram, Google, and LinkedIn, plus a CRM that organizes every lead automatically and email campaigns that keep them engaged.
THE CLIENT
HAM EVENTS
- Industry:Event Management & Production
- Event:iGC Africa 2025 (iGaming Conference)
- Location:Marrakesh, Morocco
- Date:May 2025
- Target:12,000+ attendees
iGC Africa is the biggest iGaming conference in Africa. It brings together operators, suppliers, regulators, and industry leaders from across the continent and Europe for networking, learning, and business deals.
WHAT THEY NEEDED
GET REGISTRATIONS
- Drive event sign-ups from Africa and Europe
- Target industry professionals (B2B audience)
- Keep the cost per lead as low as possible
BUILD AWARENESS
- Make the event visible across multiple platforms
- Grow social media following on Instagram, LinkedIn, Facebook
- Establish iGC Africa as the #1 African iGaming event
AUTOMATE EVERYTHING
- Track leads from all ad platforms in one place
- Auto-create contacts when forms are submitted or payments are made
- Run email campaigns automatically
ADS ACROSS 3 PLATFORMS
- Meta (Facebook + Instagram)
- Google Ads (Search + Display)
- LinkedIn Ads for B2B professionals
THE RESULTS
FACEBOOK & INSTAGRAM ADS
FEBRUARY RESULTS
- Total spend: $303.18
- 245,928 impressions
- 300 form submissions at $0.57 each
- Africa targeting: $0.42 per lead (3X better than Europe)
- 5,588 link clicks at 3.19% click rate
MARCH RESULTS
- Total spend: $575.05
- 265,837 impressions reaching 167,758 people
- 1,748 total results
- Instagram profile visits: $0.08 each
- Early bird campaigns driving ticket purchases
SOCIAL MEDIA GROWTH
- 339.2K views (+213.8% growth)
- 67.4K unique users reached
- 786 page visits (+127%)
- Followers doubled (+100%)
- 264.6K views (+312.7% growth)
- 119.5K unique users reached (+185%)
- 2.8K link clicks (+364.9%)
- 642 total followers
GOOGLE ADS
KEY NUMBERS
- Total spend: only $187
- 48,200 impressions
- 5,670 clicks
- Average cost per click: $0.03 (incredibly low)
- Europe campaign: 14.10% click rate
WHAT WORKED
- Search campaigns had 11.77% click rate
- Display network: $0.02 per click (most efficient)
- 98.8% of clicks came from mobile
- Primary audience: men aged 25-34
- Top keywords: "iGaming conference Africa", "online casino"
LINKEDIN ADS
WHO FOLLOWED
By Job Title
- Business Development: 160
- Sales: ~120
- Executive Leadership: ~80
By Seniority
- Senior-level: 179
- Mid-level: ~140
- Entry-level: ~100
Key Insight
Engagement campaign hit 2.79% click rate (above industry average) with 1,456 total engagements. Top location: Nairobi, Kenya.
AUTOMATIC LEAD MANAGEMENT
We built a system on Monday.com that captures every lead automatically. When someone fills out a form or makes a payment, their info goes straight into the CRM. No manual work needed.
FORM SUBMITTED = CONTACT CREATED
When someone fills out a registration form from any ad platform, a new contact is automatically created in the CRM with their name, email, phone, company, and which ad brought them in.
PAYMENT MADE = CONTACT TAGGED
When someone buys a ticket, the system captures the payment info and automatically tags the contact as PAID, including the amount, date, and transaction ID.
LEAD STATUS UPDATES ITSELF
Contacts automatically move through stages: New Lead, Qualified, Contacted, Registered, Paid. No one has to update anything manually.
CRM FEATURES
EMAIL CAMPAIGNS
WELCOME EMAILS
- Sent automatically when someone signs up
- Email 1: Thank you + event overview
- Email 2: Key speakers & sessions
- Email 3: Early bird pricing reminder
EVENT REMINDERS
- Early bird deadline countdowns
- New speaker announcements
- Agenda releases
- Venue & travel information
AFTER REGISTRATION
- Confirmation + ticket details
- Pre-event preparation tips
- Networking app instructions
- Final event reminders
SMART TARGETING
- Different emails for different regions
- Different emails by interest type
- Personalized based on how they signed up
- Built with Monday.com email tools
EVERYTHING WE DELIVERED
PAID ADS
- Facebook + Instagram ad campaigns
- Google Search + Display campaigns
- LinkedIn engagement + conversion campaigns
- Multi-region targeting (Africa + Europe)
- A/B testing and weekly optimization
CRM & AUTOMATION
- Monday.com CRM setup
- Form submission auto-creates contact
- Payment auto-creates tagged contact
- Lead status pipeline automation
- Team assignment rules
EMAIL MARKETING
- Welcome email sequences
- Event update campaigns
- Registration deadline reminders
- Region-specific emails
REPORTING
- Monthly performance reports
- Platform-by-platform breakdowns
- Strategic recommendations
- Budget reallocation guidance
WHY THIS PROJECT STANDS OUT
ADS ON 3 PLATFORMS AT ONCE
Meta, Google, and LinkedIn, all running at the same time, targeting the same event from different angles.
INCREDIBLY LOW AD COSTS
As low as $0.57 per lead on Meta and $0.03 per click on Google, way below what most companies pay.
ZERO MANUAL DATA ENTRY
Every lead from every platform goes into the CRM automatically. No copy-pasting, no spreadsheets.
SMART BUDGET DECISIONS
We constantly moved budget to what was working. Africa targeting was 3X cheaper than Europe, so we shifted spend there.
REACHED SENIOR PROFESSIONALS
179 senior-level professionals followed on LinkedIn. 160 in business development. The exact people the event needed.
EVERYTHING IN ONE SYSTEM
Ads + CRM + Email + Reporting, all connected and managed as one smooth operation.
NEED EVENT MARKETING THAT DELIVERS?
Running a conference, summit, or trade show? We handle the ads, the CRM, the emails, and the reporting, so you can focus on making the event amazing. From first ad impression to paid registration, all automated.
FreeNo obligation30 minutes