Comparison · updated 23 October 2026
An AI appointment setter answers a new lead within seconds by WhatsApp, SMS, Instagram DM or phone, asks your qualifying questions and books the ones who fit into your calendar, then sends the reminders. Paid plans of software you run yourself cost about $30 to $500 a month (CloseBot from $64, DM Champ $97, SetSmart $99, SetMore.ai $150). Done-for-you services charge a share of revenue (Setflow AI, 5%), a fee per booked call (LeadsNow) or a fixed build (Airtective, from $799). Choose software if someone on your team will write the scripts and watch the conversations; choose done-for-you or a custom build if nobody will.
30 min · Fixed quote before we build · Projects from $2,500
We build custom setters, so we are one of the options and marked as such. Every other entry is described from the company's own site on 23 October 2026, and the prices are theirs. None of them paid to be here.
| If you want | Look at | From |
|---|---|---|
| Instagram and WhatsApp DMs for a coaching offer, set up yourself | SetSmart | $99 a month with 1,000 AI messages |
| A setter inside GoHighLevel | CloseBot or SetMore.ai | $64 and $150 a month |
| The most channels in one tool | DM Champ | $97 a month with 250 credits |
| WhatsApp only, with booking included | Wazzap AI | $49 a month (Pro) |
| To pay only when it produces results | Setflow AI or LeadsNow AI | 5% of the revenue it generates, or a fee per booked call |
| A local service business that also needs the phone answered | Aida | $149 a month per location |
| A setter built on your own tools, that you own | Airtective, or us | $799 to $1,999 per workflow, or from $2,500 |
We build agents that answer calls around the clock, qualify the lead and book it into your calendar, in English, French and Arabic. One agent starts at $2,500, with a fixed price before we start.
The first two steps are where most of the value is. A lead who filled in a form at 11 pm and hears nothing until the next afternoon has usually moved on; a setter answers at 11 pm.
| Software you run | Done-for-you service | Custom build | |
|---|---|---|---|
| Examples | CloseBot, DM Champ, SetSmart, SetMore.ai, Wazzap AI, SendRad, Aida | LeadsNow AI, Setflow AI, Ampl Consulting | Airtective, AI Strike Force |
| Price | about $30 to $500 a month | A share of revenue, a fee per booked call, or a monthly fee | A one-off build, then the tools at cost |
| Who writes the scripts | You | The provider | The builder, with you |
| Who owns it if you leave | The vendor; you keep your data | The provider | You |
| Best when | You have the leads, a CRM and someone to tune it | Nobody on your team will run it | Your process, channels or languages do not fit a template |
We build the setter around your own questions and offer, on your WhatsApp number and phone line, connected to GoHighLevel or your CRM and calendar, with reminders and no-show follow-up. From $2,500, fixed before we start; the tools are billed to you at cost, on accounts in your name.
WebsiteAn AI CRM for local service businesses (salons, med spas, dental, fitness, cleaners) that qualifies, books, follows up, refills cancelled slots from a waitlist and asks for reviews. A 14-day trial for one location.
WebsiteBuilds lead capture, qualification, booking, reminders and CRM updates on n8n, Make or Zapier for clinics, agencies, law firms, coaches and home services. One workflow costs $799 to $1,999, several start around $2,499, and there is no retainer.
WebsiteRuns DM outreach and replies for coaches and consultants in the UK and US through ManyChat, qualifies, books calls and follows up on day 1, 3 and 7. Month to month.
WebsiteAn AI setter that works inside HighLevel, HubSpot or its own CRM: qualifies, handles objections, follows up and books. A free plan with 100 AI replies, Core at $64 a month with a 7-day trial, and white label for agencies at $0.012 per message.
WebsiteThe widest channel list here, with booking, rescheduling and cancelling inside the chat and two-way Google Calendar sync, plus Calendly, Cal.com, GoHighLevel and HubSpot. Business plan $97 a month for 250 AI credits, extra credits $0.10 each; no free trial.
WebsiteQualifies and books calls for high-ticket coaches and consultants, with reminders, no-show recovery and reactivation of old leads. Its site quotes $30 to $400 per booked call depending on the offer, or a share of closed deals; the setup fee is not published.
WebsiteReplies around the clock, scores intent and budget, books inside the chat and hands off to a person with a summary; you choose OpenAI, Gemini or Claude as the model. Pro 270 MAD a month for one channel with a 7-day trial.
WebsiteBuilt for coaches, agencies and service businesses on GoHighLevel: qualifies, books in the conversation, handles reschedules and runs webinar and booked-call sequences to cut no-shows. Plans from $150 to $397 a month, no setup fee.
WebsiteAI DM qualification for coaches and course creators, with booking inside the chat, follow-ups after 4 and 23 hours and comment-to-DM triggers; works with Calendly and GoHighLevel. Pro at $99 a month includes 1,000 AI messages, after a 7-day trial that needs a card.
WebsiteA custom setter run by an operator for online coaches, handling every reply from paid ads, qualifying and booking. Priced at a flat 5% of the revenue the setter generates, with no setup fee or retainer.
WebsiteReplies within 10 seconds, qualifies, books and sends WhatsApp reminders, with Calendly, Zapier and Make; onboarding is done for you on the higher tiers. Monthly plans of $497, $2,297 and $3,497, lower on yearly billing.
WebsiteVoice agents that qualify leads and book meetings, inbound and outbound, with two-way sync to HubSpot, Salesforce and Zoho. Aimed at larger teams and regulated industries such as mortgage; every plan is quoted.
WebsiteA WhatsApp agent that answers in about 10 seconds, qualifies and escalates to a person. Booking with Google Calendar or Calendly starts on the Pro plan at $49 a month; the $29 Starter has none.
WebsiteThe ranking pages that AI assistants cite for this question compare channels, booking and starting price. These are the questions that decide whether a setter pays for itself, and none of them is on a pricing page:
A coaching funnel usually runs ad, then registration or application, then a webinar or a sales call. A setter earns its place at three points: replying to every application and ad lead the minute it arrives, reminding registrants before the live session and the booked call, and following up with those who missed it. The closing call stays with you or your closer. Measure it with four numbers you can pull from any CRM: leads, booked calls, held calls and sales, month by month.
If your funnel also needs the pages, the ads and the follow-up built, that is a sales funnel project rather than a setter alone.
Software or a service that replies to new leads automatically, asks qualifying questions and books the qualified ones into your calendar, by WhatsApp, SMS, Instagram DM, email or phone. It replaces the first conversation a human setter would have, not the sales call itself.
Paid plans of software run about $30 to $500 a month (SendRad from 270 MAD, Wazzap AI from $29, CloseBot $64, DM Champ $97, SetSmart $99, SetMore.ai from $150, Setter AI from $497). Done-for-you services charge a share of revenue (Setflow AI, 5%) or per booked call. A custom build costs from $799 per workflow at Airtective or from $2,500 with us.
For Instagram and WhatsApp DMs you set up yourself, SetSmart or DM Champ. On GoHighLevel, SetMore.ai or CloseBot. If nobody on your team will run it, a done-for-you service such as Setflow AI or LeadsNow AI. If your funnel has its own steps or languages, a custom build.
Yes. SetSmart, DM Champ and SetMore.ai list Calendly or GoHighLevel, CloseBot works inside HighLevel, and DM Champ syncs both ways with Google Calendar. Check that cancellations and reschedules flow back to the CRM as well.
At speed and consistency, yes: it answers at any hour within seconds and never forgets a follow-up. A good human setter still handles a hesitant high-ticket buyer better. Many teams let the AI take the first reply, the qualification and the reminders, and keep people for the calls.
With consent, yes. In the US the TCPA and state laws govern automated marketing texts and calls, and since the FCC ruling of 2024 AI voices need the same prior consent as prerecorded ones. In Europe, GDPR and the e-privacy rules apply. On WhatsApp, messages outside the 24-hour window need approved templates. This is general information, not legal advice.
Held calls and the cost per held call. Booked calls flatter every setter; the calls that actually happen, and what each one cost, tell you whether it works.
It moves the risk to the provider, which is fair while you test. Get in writing whether no-shows are billed and who decides that a lead was qualified, and compare the total with a subscription at your real volume.
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Free · 30 min · Projects from $2,500
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