AI UGC Video Ads for Apps

SumKeep is a receipt scanning and expense tracking app. Like most apps buying installs, it needed a large volume of creator-style video ads for paid social: enough different hooks, faces and stories to find what makes people download, without recruiting, shipping and briefing dozens of UGC creators.

We produced a series of AI UGC ads, each built around one concrete moment: a lost hotel receipt found, a duplicate charge caught, a VAT deadline four minutes away, an audit letter, a receipt drawer finally cleared, a Friday money ritual. The creators are AI avatars set in believable homes, offices and cars. Our team writes the scripts and hooks, cuts the edit, adds captions and layers in the app’s interface as on-screen proof. Alongside the UGC ads there is an app demo of batch receipt scanning and a short “guess the total” social ad.

Every video is vertical 9:16, 8 to 33 seconds long, with burned-in captions, and made for TikTok, Instagram Reels and Meta app install campaigns. For SaaS and mobile apps, this is performance creative you can iterate every week: new hooks, new AI creator ads and new angles on the same structure.